Mission and Vision
OUR MISSION:
To become a preferred leading European air carrier with global network coverage thanks to its strict compliance with flight safety, reliability, product line, service quality and competitiveness while maintaining its identity of the flag carrier of the Republic of Turkey in the civil air transportation industry.
OUR VISION:
To become an air carrier with;
- a continued growth trend over industry average
- zero major accidents/crashes
- most envied service mindedness worldwide
- unit costs equating low cost carriers
- sales and distribution costs below industry averages
- a personnel constantly developing their qualifications with the awareness of the close relation between the benefits from the company and the value added they contribute
- an entrepreneurship that creates business opportunities for fellow members in Star Alliance and takes advantage of the business potential provided by them
- a staff well adopted modern governance principles by observing best interests of not only shareholders but also stakeholders at wide
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